Ten launches first look at Masterchef 2015 – ‘Ordinary people, extraordinary food’
Ten has launched a first look at the seventh season of Masterchef, with a trailer putting an emphasis on cooking skills rather than gimmicks.
http://youtu.be/lFptaMuGs9Q
The back-to-basics direction of the promo is in marked contrast to a badly received trailer for the 2013 season which framed the show as being about a battle of the sexes battle.
This year’s Masterchef – which is Ten’s most reliable ratings driver – is being positioned as “Ordinary people, extraordinary food”. The trailer also offers glimpses of some of the new crop of contestants.
Produced by Shine, the series is likely to go to air after the Easter ratings break which ends on Sunday April12.
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large.
Linkedin
Looking forward to MC 2015 should be solid numbers.
User ID not verified.
Bring it on, cant wait. Mid April and we have some serious frosts here.. Pure luxury is sitting near the fire being stunned by the quality of Master chef contestants and challenges….but, don’t stuff it up with too many ads and the wrong times during the show. Yaa Hooo df
User ID not verified.
Really looking forward to Masterchef 2015. Yes it should be more about the cooking, contestants skills and the improvement they make along the way. MKR is not really about skills and learning its more about tantrums and aggression which is not enjoyed by me.
User ID not verified.