MasterChef All Stars rates well among young for Ten

Ten’s MasterChef All Stars has held on to young viewers in the face of Nine’s Olympic dominance.

On Monday night, the short-run cooking show was the highest rating non-Olympic show in the 16-39 demographic, placing fourth.

The show has ranked as the top non-Olympic show for the 16-39 demo on more than one occasion since the games began ten days ago, including Wednesday 1 and Thursday 2 August.

The show ranked sixth in 18-49 demo behind Nine’s clean run of Olympics, Nine News and A Current Affair and was second in its time slot of 7pm behind the Olympics, edging out Seven’s Home & Away, which came seventh.

The tables were turned in the 25-54 demographic however, with the cooking show coming eighth behind Home & Away.

Overall the show ranked 11th in total viewers on 753,000, with only Home & Away ahead of it as a non-Olympics, news or current affairs program.

The Olympics remained in consistent form with London Live Early Evening taking 1.69m to win the night, ahead of London Live Evening on 1.599m.

The average between the sessions was up on Sunday, which took 1.667m in the evening session and 1.596m in the early evening.

However the result was down on last Monday’s 1.81m Early Evening session.

The Shire, which previously aired on Monday nights, has been moved to Wednesday nights. A repeat of Modern Family played at 8pm on Ten, to take 555,000 in 21st spot, while Seven’s Once Upon a Time took 742,000 in 12th place.

More to follow



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