Masterchef delivers 1.523m metro viewers for its final episode
Masterchef Australia has concluded with 1.523m metro viewers tuning in for the winner’s announcement and 1.261m for the episode leading up to it. Nationally, 2.001m viewers watched the final moments and 1.644m the episode.
The show topped all three of the key advertising demographics – 16-39s, 18-49s and 25-54s – and became the number one non-sport TV program of the year.
ViacomCBS Australia and New Zealand chief content officer and EVP, Beverley McGarvey, said: “The success of Masterchef Australia: Back To Win has been remarkable. There is no doubt Australia’s celebration, obsession and love of food is still strong.
“We were thrilled to welcome Jock, Melissa and Andy to the Masterchef family, and so too were audiences. Their combined culinary credentials coupled with their passion and sheer joy for food, and their relentless enthusiasm to explore ingredients, preparation and cooking methods really resonated.
“I would like to thank Jock, Melissa and Andy for their commitment, sincerity and passion. They have been a true pleasure and delight to watch. Their kindness and warm rapport with the contestants have just been wonderful.
“This year also proved the perfect opportunity to bring back familiar and much loved Masterchef alumni, our 24 talented and passionate former contestants, who absolutely outdid themselves everyday with exceptional, extraordinary and delicious cooking. I would like to sincerely thank and congratulate each one of them for such a heart-warming and incredible season.
“And of course, a special congratulations to Emelia on being crowned the winner of Masterchef Australia: Back To Win.
“I would also like to extend my sincere thanks to Marty Benson and his team, and to all our friends and production partners at Endemol Shine Australia who, through exceptionally trying circumstances due to the COVID-pandemic, were able to rise to the challenge as always and produced a brilliant, quality show in a safe environment.
“Finally, I would like to say a big thank you to everyone at Ten who has contributed to the success of this season, particularly executive producer Rick Maier.”
Have You Been Paying Attention? which aired after the finale, delivered 771,000 metro viewers and 1.032m national – securing Ten’s win from 7.30pm onwards. The show also took third spot in the key advertising demographics.
Against Masterchef, Seven’s Big Brother delivered 712,000 metro viewers and 1.037m nationally. Nine aired Fergie and Andrew: The Duke and Duchess of Disaster in the same slot for 469,000 metro viewers.
Thanks to Masterchef, Ten won the night overall, holding a 22.1% audience share for its main channel and 27.5% as a network. Seven secured 19.2% as a channel and 26.9% as a network, while Nine held 16.3% and 23.1%. The ABC secured a channel audience share of 12.4% and a network share of 16.2%.
The most-watched multi-channel was 10 Bold with 3.6%.
So… that was a few hundred people watching with OzTAM boxes, then they just made up a number assuming millions watched it.
Everyone in this marketing bubble has just accepted this our whole career yet we question small discrepancies in digital metrics. It’s insane.
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It’s like how many people watched the Melbourne cup each year. Seriously how many people watch the Melbourne cup at home? Personally I have watched the Melbourne cup at work for the last 20 odd years (in a variety of jobs) but they never count those people because they only have the box in people’s homes.
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