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MasterChef creeps above 1m on first weeknight outing

masterchef logoMasterChef comprehensively lost its first weekday battle with The Block – rating a preliminary figure of 996,000 and only ninth biggest show for Monday night.

(1.45pm update: When the figures for the precise airtime of 7.02pm to 8.13pm were calculated, the show average moved up to 1.012m.)

Nine’s The Block, which ran from 7pm to 7.30pm rated 1.44m. While head to head, MasterChef averaged 925,000. This rose to an average of 1.1m, peaking at 1.38m, during the beginning of The Voice.

The Voice, airing from 7.30 to 9.30pm, rated 2.329m according to preliminary overnight metro ratings from OzTam. It peaked at 2.902m.

Revenge was Seven’s strongest performer, rating 1.252m from 8.30pm to 9.30pm.

Meanwhile, Larry Emdur’s return of The Price is Right rated 536,000 for Seven. It was beaten by Ten’s News At Five which rated 734,000. Nine’s Afternoon News 4.30pm to 5.30pm bulletin rated 235,000.   

However, the audience inheritance from The Price Is Right helped Seven’s Deal Or No Deal (747,000) beat Nine’s Hot Seat (704,000).

In the battle for breakfast, Today beat Sunrise by 356,000 to 336,000 – only the third time this year the Nine show has been ahead. Ten’s Breakfast rated 26,000.

In the key advertising demographics, Masterchef performed better. In 16-39, 18-49, and 25-54 The Voice was top, followed by The Block, Revenge, then MasterChef.

In overall audience share, Nine dominated with 34.2%. Seven took 18.9% and Ten 11.6%.

Top shows (preliminary numbers):

  1. The Voice Nine 2.329m
  2. The Block Nine 1.440m
  3. Seven News Seven 1.394m
  4. Nine News Nine 1.331m
  5. Revenge Seven 1.252m
  6. Today Tonight Seven 1.198m
  7. A Current Affair Nine 1.112m
  8. ABC News ABC 1.005m
  9. Masterchef Ten 0.996m
  10. Home and Away Seven 0.892m
  11. Highway Patrol – 8:00pm Seven 0.823m
  12. Person of Interest Nine 0.789m
  13. Australian Story ABC 0.786m
  14. Deal or No Deal Seven 0.747m
  15. Ten News Ten 0.734m
Overall share:
  • Nine: 34.2%
  • Seven: 18.9%
  • ABC1: 12.7%
  • Ten: 11.6%
  • 7TWO: 3.2%
  • GO!: 3.2%
  • SBS1: 2.8%
  • Eleven: 2.6%
  • ABC2: 2.3%
  • One: 2.2%
  • Gem: 2.1%
  • 7mate: 1.9%
  • ABC News 24: 0.8%
  • SBS2: 0.8%
  • ABC3: 0.7%
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