MasterChef creeps above 1m on first weeknight outing

Tim Burrowes

May 8, 2012 9:21

MasterChef comprehensively lost its first weekday battle with The Block – rating a preliminary figure of 996,000 and only ninth biggest show for Monday night.

(1.45pm update: When the figures for the precise airtime of 7.02pm to 8.13pm were calculated, the show average moved up to 1.012m.)

Nine’s The Block, which ran from 7pm to 7.30pm rated 1.44m. While head to head, MasterChef averaged 925,000. This rose to an average of 1.1m, peaking at 1.38m, during the beginning of The Voice.

The Voice, airing from 7.30 to 9.30pm, rated 2.329m according to preliminary overnight metro ratings from OzTam. It peaked at 2.902m.

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.

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5 COMMENTS

David 8 May 12

Bye,bye Cravat-man !! . . .

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James 8 May 12

Dear Mumbrella,

Thank you. I couldn’t show my face if we hadn’t found a way to manipulate the figures to get us over the 1 million mark.

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Eve Vents 8 May 12

How little some people know about how TV ratings work. Pre-run and as-run logs. It happens every day of the year. Nice cheap shot though.

Something's burning . . . the roast 8 May 12

Watched MasterChef UK Professionals last season, and after seeing episodes filled with great food, very talented young chefs, and an understated and elegant approach to the competition that put the emphasis on the culinary art, it will be impossible to return for another season of the Aussie version replete with its staged dramatic tension, melodramatic performances by the hosts and competitors alike, and an emphasis on the soap opera at the expense of the cooking.

I suspect that many viewers are feeling the same about the act by the show’s producers and the plump gang of three that has grown more than tiresome.

They’re well past their shelf life and their fifteen minutes must surely be up by now, so I say put a fork in these clowns. They’re overdone.

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Chefboy 8 May 12

@Somethings burning the toast

You are indeed spot on. Indeed anything that goes to air on 7, 9 or 10 always seems extremely staged, fabricated and sensationalised, including sport and indeed their news bulletins. Media in Australia is very poor indeed and seriously needs to be changed.

How can we change it? Even the Kiwi’s do it far better for crying out loud!!!!!!

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