Masterchef fave creates Ezra Brooks Bourbon-infused recipes for Father’s Day
Ezra Brooks Kentucky Straight Bourbon has teamed up with Masterchef’s Pete Campbell to create three bourbon-infused recipes as part of a Father’s Day campaign.
The brand and Campbell worked together to create three recipes which all incorporated the 80 Proof Ezra Brooks Kentucky Straight Bourbon, a modern twist on Yuzu, an oyster mushrooms with bourbon bearnaise, and a sticky bourbon-glazed pork belly.
The campaign contained a social media element, plus Ezra Brooks Bourbon “targeted Sydney based foodie influencers and BBQ fanatics, by sending bespoke BBQ kits to a number of influencers and chefs, featuring a bottle of Ezra Brooks Kentucky Straight Bourbon, an array of meat rubs from Alsa Fine Foods and marinades from Stubbs as well as premium meats from Handler Meats, a local butcher in Darlinghurst – all the essentials for the perfect Father’s Day BBQ.”
“It has been a pleasure working with Ezra Brooks to create recipes for Father’s Day,” Campbell said.
“As a father myself to two daughters, I am proud to be able to help other dads out there with their own Father’s Day celebrations!”
Agency Credits:
Client: Pinnacle Drinks
Brand Ambassador: Pete Campbell
PR & Influencer Marketing: Maven PR
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Nathan Jolly is the Features Editor at Mumbrella. He joined the team in July, 2023.
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