MasterChef finale part one tops entertainment as Ten almost beats Nine for share

The long-awaited season grand finale of MasterChef Australia 2021 kicked off overnight on Ten, as Part I brought in an average of 799,000 metro viewers ahead of Part II, which airs tonight.

The program was #1 outside of news across metro markets, but Seven’s Farmer Wants A Wife (660,000 metro) was top in entertainment nationally, with 1.073 million viewers to MasterChef’s 1.038 million.

MasterChef’s 2020 finale, taking place over just one episode, brought in 1.261 million metro viewers, and 1.523 million for the winner announcement.

Farmer Wants A Wife has also been renewed for 2022, and Seven director of network programming, Angus Ross, said: “Once again, Australians are hooked on Farmer Wants A Wife and the journey of our five farmers as they look for love in all the right places.

“Farmer Wants A Wife has been a key part of our content-led growth strategy over the past year or so. It makes perfect sense to bring the show back in 2022, with a whole new batch of farmers and their potential partners.”

In other entertainment programming on Monday, Ten’s Have You Been Paying Attention? brought in 674,000 metro viewers, while the second night of Nine’s Beauty and the Geek had 622,000 metro viewers after Sunday’s launch had 808,000.

The key advertising demos were split, with MasterChef winning 16-39, Have You Been Paying Attention? taking out 18-49, and Nine News winning 25-54.

Nine News was also the #1 program overall, with 1.184 million metro viewers, ahead of Nine News 6:30 with 1.114 million and Seven News on 1.113 million.

Seven won the network share stakes, with 27.6% ahead of Nine’s 24.9%, with Ten just behind on 24.3%, with the latter potentially poised to break into the #2 spot on Tuesday with the MasterChef grand finale Part II.

The #1 primary channel was Seven with a 18.7% share, while the top-rating multi-channel was 7Mate which had a 4.6% share.



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