Masterchef grand finale loses half a million viewers on last year as Ninja Warrior wins evening
1.303m metro viewers tuned in to watch Diana Chan crowned the winner of Masterchef 2017 last night, down more than 500,000 from last year’s event.
The show was defeated by Nine’s Ninja Warrior semi-final, which aired in the same time slot, attracting 1.535m metro viewers, and topping the 18-49 and 25-54 key advertising demographics.
We're so proud to crown @DianaChanAU our #MasterChefAU for 2017! 🎉 @crispycrackling @gcalombaris @MattsCravat pic.twitter.com/Gy3sjB72NR
— MasterChef Australia (@masterchefau) July 24, 2017
The winner’s announcement for last night’s grand final was down 572,000 metro viewers from last year, which saw 1.875m tune in to watch Elena Duggan crowned the 2016 Masterchef.
Overall, the grand finale, which ran from 7:30pm until 10pm, pulled 1.120m metro viewers, down from last year’s finale audience of 1.711m metro viewers.
It placed second across the 18-49 and 25-54 key advertising demographics, but managed to top the 16-39s.
Ten’s chief content officer, Beverley McGarvey said Masterchef’s result was a “remarkable achievement.”
“MasterChef Australia remains a powerhouse across all screens and one of the most loved and successful family television shows in the country.
“Last night’s conclusion was gripping television and the perfect end to what has been an amazing season. Congratulations to both Diana and Ben for their extraordinary cooking and for everything they achieved this year.
“We have some very special things planned for season 10 next year and we cannot wait to bring it to all Australians,” she said.
In a release this morning, Ten reported it had secured a 52.9% commercial share in their key target market (25-54s) at the time the winner was announced, and a 47.9% commercial share in total people.
The entire 2017 series also topped its timeslot in the 25 to 54s and under 55s.
Ninja Warrior has won OzTAM’s overnight preliminary ratings every night since it launched just over two weeks ago. Ninja Warrior’s grand final will run at 7:30pm tonight.
Seven’s 7:30pm offering, Highway Patrol, ranked 20th on the ratings ladder, with 559,000 metro viewers.
Nine also won the later time slot, with Here Comes the Habibs! commencing at 9:10pm, attracting 682,000 metro viewers.
Ten’s Have you Been Paying Attention?, which ran later than usual thanks to Masterchef, reached a metro audience of 583,000.
ABC’s Four Corners and Media Watch had 571,000 and 569,000 metro viewers respectively.
Nine won the news at 1.093m metro viewers, while Seven news had 1.051m metro viewers.
On Showcase, Game of Thrones reached 457,000 national subscription viewers.
While Ten’s average audience share climbed to 21.5%, it couldn’t beat Nine, which achieved an audience share of 26.3%.
Seven’s share was 16%, ABC had a share of 11.8% and SBS’ 2.8%.
Re Masterchef: Irrespective of “that point”, Diana the far better cook over the whole comp. Ben drove me to nearly throwing something at the TV as he cooked yet another weird ice cream every time he could. Come on,Masterchef, let’s get back to real cooking, not Madam Tussaud house of wax type final challenges or burnt twigs on an forest floor, something else resting on the ocean floor, yada, yada, yada. Get rid of the Gs,perhaps keep Matt, generally more dignified than Tweezer George or Tamara’s (not so secret) admirer. Let’s have Shannon as a Judge, a new young chef or past winner as mentor, independent judging and hey, let’s be really daring, how about a female judge? Wow, that’s a thought hey. How radical. Otherwise, for mine, I will consign MC to the mists of history and spend my viewing time more constructively. Am sure I’m not Robinson Crusoe there either.
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