Masterchef maintains popularity in key advertising demographics, but Seven takes overall audience share win
Masterchef topped the key advertising demographics again on Thursday night, taking the top spot in 16-39s, 18-49s and 25-54s.
The overall win for the night, however, went to Seven, which held a 21.3% primary channel share for the evening.
The night followed the current trend of Masterchef dominating on the evenings when Nine’s flagship programming isn’t airing. The Voice airs Monday, Tuesday and Sunday and often battles with Masterchef for the demographic win.
Without The Voice, Nine’s best show for the evening was Nine News with 871,000 metro viewers and its top entertainment program was Hot Seat on 522,000.
Masterchef performs well for Ten in the key advertising demographics
Seven’s news offering took the top spot overall. Seven News brought in 1.012m for the first half hour and 988,000 for the second half which airs as Today Tonight in some cities.
Seven’s AFL panel show The Front Bar dipped slightly from last week, but still performed well for the network with 479,000 metro viewers.
Masterchef also dipped slightly from last week, but delivered 633,000 viewers. It was followed in all key advertising demographics by the second half of Seven News/Today Tonight.
Seven took the win overall in the 25-54 demographic for metro audiences with a share of 20.7%, followed by Nine on 19.3%. Seven was also the winner in the 16-39s with 21%.
ABC News brought in 646,000 for the broadcaster and 7.30 saw 506,000.
Nine aired the NRL match between the Penrith Panthers and the Manly Sea Eagles in Sydney and Brisbane to 328,000 viewers.
Behind Seven in the primary channel audience share, Nine held 18.5% followed by Ten on 12.8% and ABC on 10.4%. The network story showed Seven in the top spot with 32.8% followed by Nine on 26.6%, Ten on 18.7% and ABC on 15.5%.
7Two was the most-watched secondary channel with 4.6%.
