Masterchef maintains popularity in key advertising demographics, but Seven takes overall audience share win

May 31, 2019 10:42

Masterchef topped the key advertising demographics again on Thursday night, taking the top spot in 16-39s, 18-49s and 25-54s.

The overall win for the night, however, went to Seven, which held a 21.3% primary channel share for the evening.

The night followed the current trend of Masterchef dominating on the evenings when Nine’s flagship programming isn’t airing. The Voice airs Monday, Tuesday and Sunday and often battles with Masterchef for the demographic win.

Without The Voice, Nine’s best show for the evening was Nine News with 871,000 metro viewers and its top entertainment program was Hot Seat on 522,000.

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Hannah Blackiston

Hannah Blackiston was the deputy editor of Mumbrella. She worked with the company from March 2019 to November 2020.

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