Masterchef smashes TV ratings record
Adam Liaw - centre left - celebrates his Masterchef victory
Sunday night’s final of Masterchef has delivered Ten the biggest Australian TV audience for a single programme in at least five years, preliminary overnight ratings suggest.
According to metro ratings from OzTam, last night’s winner announcement which saw Adam Liaw defeat Callum Hann attracted an average of 3.962m viewers and a peak audience of 4.348m – factoring in regional viewing, the peak figure rose to more than 5.7m.
The final of the first series of Masterchef rated an average metro audience of 3.7m with a peak audience of 4.1m.
Crikey. A successful reality show without any hatred, anger, bitching or back-stabbing. Who would have thought it?
I watched it for the last four weeks and thoroughly enjoyed it all. Nice one Channel Ten.
Simon
http://www.TwoCentsGroup.com.au
So do we have a regional comparison for last year?
Old media- pfffft…
5.74m sets of eyeballs on the same content at the same time.? BIG DEAL!
Outstanding!
ANON333… Ha, ha! Even worse the magazine edition’s doing 250K. Bloody traditional media hanging about pulling huge audiences and huge ad spends. The internet’s the future, after all – what with those 3 people having a social media experience with that $1.50 ad spend.
Bill Bailey apologised to the audience last night at the State Theatre for keeping them away from the MasterChef finale.
5 Million people watching strangers cooking an omelete? Are you egging me on?
Why the surprise? Every other TV station promoted the show heavily.