MasterChef: The Professionals signs up three more sponsors

The Ten Network has signed up three more sponsors for MasterChef: The Professionals, bringing the total to six.

The signings follow the three principal sponsors already announced – Coles, Fiat Chrysler and the Sunbeam Corporation.

Pasta brand Barilla Australia returns after backing MasterChef Australia last year, and Ten has secured two new sponsors in the BT Financial Group and Hewlett-Packard, the latter of which will use the series to promote its new HP EnvyX2, a combined laptop and tablet.

Ten’s chief sales officer Barry O’Brien said MasterChef had “enduring appeal”, claiming it provided the deepest level of integration and tailored sponsorship on Australian television.

The series launches at 7.30pm on Sunday.


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