Mastermind behind NRL $1.2b TV deal joins Repucom amid plans to focus on media rights

The man who negotiated the NRL’s five-year $1.2b rights deal with Nine, Fox Sports and Telstra has joined sports marketing firm Repucom as joint managing director with a remit to drive the consulting and strategy side of the business.

Shane Mattiske spent 15 years with the NRL, including nine years as director of strategy and special projects and nine months as interim chief executive before the appointment of David Smith.

He also held the role of head of strategy and investment before leaving the code in 2014 to become an independent consultant. Mattiske told Mumbrella he would use his experience at the NRL, and his involvement in the negotiation of rights deals, to build Repucom’s focus on media rights.