Mat Baxter launches luxury tattoo skincare brand

Hal Crawford

September 15, 2025 11:41

On the set of the Skingraphica marketing shoot

Marketing strategist Mat Baxter has launched a tattoo luxury skincare line after identifying a gap in the market while in the studio chair receiving his first tattoo.

Baxter has teamed up with Sydney-based Swedish tattoo artist Mikael Rämgård on Skingraphica (styled “SKINGRAPHICA”), providing a range of originally formulated and Australian-made products for stages in the “tattoo journey”, from preparation to restoration.

The former global strategy and creative boss at IPG Mediabrands said he was shocked to discover that mainstream cosmetic brands like Sephora and Mecca didn’t carry a single tattoo skincare product.

Mikael Rämgård and Mat Baxter

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Hal Crawford

Crawford has worked across news media over a 30-year career, including running Ninemsn editorial in Sydney (editor-in-chief and publisher) and the TV3 newsroom in Auckland (chief news officer).

Topics

Mat Baxter Naked Australia Skingraphica Tmrw

4 COMMENTS

Jimmy 15 Sep 25

The photo caption “Mikael Rämgård and Mat Baxter thinking brand thoughts” is my new all time favorite!

4 Likes

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Krystal 15 Sep 25

Same!

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JB 15 Sep 25

Ask anyone under the age of 20 (Generation Alpha) what they think of tattoos and you’ll get “bogan”, “tramp stamp” or “something old people do”. Perhaps a warning shot for Mr Baxter’s burgeoning venture?

In fact, it’s predicted tattoos may soon die out forever. https://www.newsweek.com/millennial-theory-gen-z-will-last-generation-tattoos-2073167

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Mark 19 Sep 25

Launching in 50 countries at the same time. I hope he has the resources to control it. Brave or naïve….

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