French health-tech brand appoints Australian agency

September 15, 2025 10:54

In its first major move in establishing a presence in Australia, French health-tech retailer Withings has appointed Sling & Stone as its agency of record, Mumbrella can reveal.

Following a competitive pitch, the agency was chosen to own strategic storytelling, media and influencer relations, and events and partnerships to raise brand awareness and build credibility in the local market.

Founded in 2008 by Eric Carreel, Withings is a healthtech company offering devices and apps to improve long-term wellbeing. In 2016, Withings was acquired by Nokia, but by 2018, Carreel bought it back.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.