Mat Baxter named global head of Initiative

July 28, 2016 7:36

Less than a year after he was named global chief strategy and creative officer at IPG Mediabrands, former UM Australia CEO Mat Baxter has been named the new global head of Initiative.

Mat Baxter named new global head of Initiative

Baxter takes over from CEO Jim Elms, who has been named chairman of Initiative and will also add the responsibilities of managing director of Interpublic.

Naming Baxter to the role, IPG Mediabrands global CEO Henry Tajer said that it heralded a new era for Initiative.

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Simon Canning

Simon Canning was Mumbrella's marketing and advertising editor from 2015-2017. In a career spanning journalism and communications over more than 30 years Simon has become one of Australia’s most respected analysts and commentators on the advertising, marketing and media industries. A regular commentator on radio and TV, Simon has also worked in media in the US and UK .

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