GSK looking to build gamification into pharmacy digital experience

July 27, 2016 4:22

The coming together of healthcare giants Glaxo Smith Kline and Novartis to create a consumer health care division will see the company trying new digital ideas in stores, including gamifying the retail experience.

The creation of the joint division by the companies earlier this year is being used as an opportunity for GSK and Novartis to take a fresh look at in-store engagement by customers, GSK’s head of respiratory, skin and GI marketing told Mumbrella.

“At GSK we are now putting a huge amount of focus on digital,” Charissa King said.

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Simon Canning

Simon Canning was Mumbrella's marketing and advertising editor from 2015-2017. In a career spanning journalism and communications over more than 30 years Simon has become one of Australia’s most respected analysts and commentators on the advertising, marketing and media industries. A regular commentator on radio and TV, Simon has also worked in media in the US and UK .

Topics

Charissa King gamification GSK Nicabate Novartis Panadol

2 COMMENTS

Dr. John 28 Jul 16

Proctologists also put “a huge amount of focus on digital”.

Dr. Zoltán Buzady 28 Jul 16

Gamification applications are growing in many sectors and functional areas. Our own focused is on leadership development.
However the concept of Flow state seems key to all gamification applications which i cannot see in this particular context. Maybe it is not really a case of gamification?

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