Mat Baxter steps down as global CEO at Huge

Kalila Welch

January 24, 2024 12:16

Australian advertising veteran Mat Baxter has stepped down as the global CEO of Interpublic Group (IPG) design and digital experience agency Huge.

He will be replaced by Lisa De Bonis, who joined the agency as chief experience officer in 2021, after a three-year stint at Accenture Interactive (now Accenture Song).

Mat Baxter joined Huge as CEO in June 2021

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Kalila Welch

Kalila Welch joined the Mumbrella editorial team in November 2021. She took a brief career break in mid 2023 to complete her Masters of Journalism before returning to Mumbrella for a year.

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