Match Media wins PepsiCo Beverages
PepsiCo Beverages has appointed Match Media to handle its media strategy.
The announcement:
November 30, 2010: After a formal review process involving several agencies, PepsiCo Australia has appointed Match Media to handle PepsiCo’s media strategy assignment nationally. PHD will continue to handle the media buying duties which were assigned in August this year.
The new assignment awarded to Match is effective immediately.
Kim McConnie, Marketing Director of PepsiCo Australia said: “For the past 10 years we have been advocates of separating media strategy and buying duties. Our recent review confirmed this approach was still appropriate for PepsiCo. We were very impressed with Match Media’s depth of thinking displayed throughout the pitch process.”
Media strategy for PepsiCo Australia account was previously held by Bellamyhayden, however the strategy review was triggered by a recent merger between Bellamyhayden and Naked.
John Preston, founder of Match Media, said: “PepsiCo operates in the most competitive of businesses by any world standard. To win an account of such international acclaim is an outstanding achievement for a locally owned company. It’s a terrific way to kick start next year after a successful 2010 for us at Match”.
In the past nine months Match has won $44m in new business; having secured an extended remit encompassing all the ATECO Automotive brands (includes Great Wall Motors, Alfa Romeo, Citroen and Ferrari) and been successful in winning, Wattyl, Campari, Hayman Island and Worksense.
Source: Match Media press release
Well done to the Match team a great strategic win!
User ID not verified.