F.Y.I.

Ooh! Media grows with seven new billboards

Outdoor Media Company Ooh! Media has acquired seven new billboards.  

The announcement:

Leading out-of-home media company, oOh!media, has continued its large format inventory growth in 2010 with the announcement of seven brand new billboards situated on major motorways and key arterial roads throughout Sydney.

The sites are positioned in high traffic locations on the M7, M4, City West Link (east and westbound), Homebush Bay Drive and Warringah Road at Forestville.

Steve Danaher, National Manager – oOhroad!, said “This latest acquisition brings a total 26 new large format sites into oOh!’s Sydney portfolio this year alone, and pushes the total Sydney offering to over 100 sites.

“This continued growth in the Sydney market means that oOh! can supply advertisers with the opportunity to dominate the major motorways and key arterials around metropolitan and Greater Sydney more effectively than ever before”.

The new acquisitions include two spectacular sites on the M7 Motorway at Dean Park, an overbridge site on the M4 in Flemington and Warringah Road in Forestville, two spectacular sites on the City West Link in Lilyfield and a supersite in Flemington on Homebush Bay Drive.

Mr. Danaher said “Not only do these locations add to the coverage of the oOhroad! plant in Sydney, it also firms up our exclusivity of large format signage on the M7 motorway.”

This win comes after oOh! earlier this month announced expected revenue for year end 31 December 2010 forecasted to increase up to 27% and underlying EBITDA forecast for the 2010 full year to also increase up to 38%.

Source:  Ooh! Media press release

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