Match wins Cancer Council
Independent media agency Match has won a pitch for Cancer Council after a pitch involving nine agencies.
The announcement:
Sydney, 11 July, 2012: Match Media has been appointed by Cancer Council NSW as its master media agency.
Match Media won the account following a credentials pitch that included nine agencies. Following the credentials pitch, three agencies were shortlisted to pitch on a live brief and Match Media won the account.
Cancer Council NSW is an independent community funded, cancer charity dedicated to the defeat of cancer. They receive no direct government funding for their various programs, and rely on the ongoing and generous donations from the community to fund their work.
The account will include all mainstream and digital strategy planning and buying, for a range of Cancer Council NSW campaigns.
Sarah McCarthy, Manager – Brand, Marketing & Communications Cancer Council NSW, said, “Match Media won this account following a comprehensive pitching process to ensure we found the right agency that could deliver the strongest possible results.”
“Being a charity, it’s important for every one of our dollars to be invested wisely, and I am confident that Match Media will utilise their strategic insights, buying power, and excellent client management skills to communicate our important messages to the thousands of people affected by cancer in NSW,” she added.
Commenting on the win, Ian Czencz, Strategy Director, Match Media said, “It’s a pleasure to partner with Cancer Council NSW in their fight against this insidious disease. Cancer touches 1 in every 2 Australians and it is a cause extremely close to many of us at Match. We look forward to our responsibility as the Master Media agency in helping Cancer Council NSW realise their ultimate ambition of cancer defeated.”
Source: press release
