Match wins MySpace media account

Tim Burrowes

October 19, 2009 3:25

Independent media agency Match has won the strategic media and digital communication brief for social networking site MySpace with its first brief to push the newly launched MySpace Music offering.

The free music streaming service was launched in Australia earlier this month.

Anthony Kelaher, MySpace’s marketing director, said: “We’re working with Match after meeting a few agencies because they offered us a fresh approach and tailored a solution particular to our communications needs.”

The activity will focus around events in both Sydney and Melbourne that provide users a ‘real life’ experience to what MySpace Music will give them online, supported by online and radio. it is the first time that MySpace has had a significant marketing spend. The live events begin later this week.

James Simmons, Match’s digital director, said: “ To be able to help MySpace return to basics and celebrate their music heritage roots is a terrific platform to work with them on.”

Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.