Match wins MySpace media account
Independent media agency Match has won the strategic media and digital communication brief for social networking site MySpace with its first brief to push the newly launched MySpace Music offering.
The free music streaming service was launched in Australia earlier this month.
Anthony Kelaher, MySpace’s marketing director, said: “We’re working with Match after meeting a few agencies because they offered us a fresh approach and tailored a solution particular to our communications needs.”
The activity will focus around events in both Sydney and Melbourne that provide users a ‘real life’ experience to what MySpace Music will give them online, supported by online and radio. it is the first time that MySpace has had a significant marketing spend. The live events begin later this week.
James Simmons, Match’s digital director, said: “ To be able to help MySpace return to basics and celebrate their music heritage roots is a terrific platform to work with them on.”
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large. He returned to Mumbrella as Publisher in January 2025
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