Matildas break 2023 free-to-air ratings record
An exhilarating Women’s World Cup match between Australia and Denmark last night has smashed the free-to-air ratings record for the year, with 2.294 million metro viewers on Seven.
The metro record for the year was previously 1.981 million, set by Nine’s State of Origin Game I in June.
Source: CommBank Matildas
According to the total TV results on VOZ, the game aired to 3.633 million viewers across broadcast and BVOD.
Apart from the metro viewers, 957,000 regional viewers tuned in to watch the game and 385,000 watched on BVOD. The BVOD audience was an all-time high for a single event on 7plus.
Seven also secured a 54.5% network share on Monday night, the biggest slice of the pie that any network has seen so far this year.
The Matildas marched into the quarter-finals after their victory over Denmark last night, thanks to two goals scored by Caitlin Foord and Hayley Raso.
The pre-game and post-game slots have also respectively brought in around 1 million metro viewers. Seven’s The Voice has felt the halo effect from the Women’s World Cup, as it brought in 789,000 metro viewers.
However, the game was bad news for Nine and Ten. While The Block brought in a modest metro viewership of 557,000, the finale of Ten’s Hunted only attracted 421,000 for the extraction slot, and 353,000 for the episode on average.
[click to enlarge]: Daily consolidated 7 report for 31 July
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Darcy Song was a reporter at Mumbrella, covering media owners, adtech and social platforms. She left in October 2023.
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Hi Max, thanks for picking that up. Guess that amazing 4-0 against Canada was still lingering in my mind…
Australia played Denmark last night, not Canada…
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