News

Matildas join forces with music megastar Tones And I

Football Australia has announced an historic partnership between the CommBank Matildas and chart-topping global sensation Tones and I.

The collaboration will produce a number of promotional opportunities across broadcast and digital assets, as well as the use of the singer-songwriter’s new track ‘The Greatest’.

Australian singer-songwriter Tones and I.

Australian singer-songwriter Tones and I.

The song will feature on Football Australia channels and platforms ahead of its official release next month, and also serve as the Matildas’ anthem.

In a statement, Tones and I said: “Joining forces with the CommBank Matildas is a dream come true. This incredible team is a source of true inspiration for me and so many other Australians. Music has the power to bring people together, and football does the same.

“I can’t wait to witness the magic that unfolds when these two worlds collide. Let’s make history together. Go Tillies!”

James Johnson, Football Australia chief executive officer, said: “We are incredibly excited to welcome Tones and I into the Football Australia family. As an Australian who became a global superstar, her music and reach truly transcends boundaries, just like our beloved CommBank Matildas.

“We aim to create an unforgettable fusion of sport and sound, uniting fans through their shared love for both football and Tones and I’s anthemic music. This collaboration further extends Football Australia’s reach into popular culture.”

ADVERTISEMENT

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.