News

Australians have their eyes on near and far destinations – and will quit their jobs to travel

More than half of Australians said they would quit their job altogether to go travelling, but for those who choose to stay in their profession, half are making work trips longer to turn them into ‘workcations’.

According to a new travel report compiled by lifestyle publication Urban List, Aussie travellers have their eyes set on both domestic and international destinations.

[click to enlarge]

More than 70% of respondents are planning an international getaway, while 65% are planning an escape closer to home.

The top international destination is England (19%), while Victoria stood out as the top domestic destination for those who are up for a foodie’s adventure (34%), cultural trip (41%) or shopping spree (41%).

Meanwhile, travellers are increasingly conscious of their wellness while on the road, as two in three respondents said they will pack vitamins and probiotics while on holiday. 89% also said they use walking and exploring to keep fit during travelling.

When it comes to being in touch with the wild, 49% of Australians choose to travel to be active in nature, compared to 54% of Kiwis. 54% of all respondents are conscious of their eco-footprint while travelling.

Hamish Taylor, Urban List director of strategy said: “We believe we’ve uncovered some truly unique insights into the hearts and minds of travellers through our 2023 travel report, and we are excited to bring these partnerships to life.

“At Urban List we take pride in being a compass for those who want confidence in the buying and booking choices they make. With 73% of those surveyed telling us they’re actively saving for international travel right now, and over two thirds prioritising holidays over house deposits, we will continue to make it our priority to be a trusted resource for those looking to staycay or getaway.”

Methodology: Over 9000 respondents across Australia and New Zealand answered 85 questions covering domestic and international travel, their motivations, attitudes and behaviours when it comes to what they seek from their travel.
ADVERTISEMENT

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.