Matt Batten joins Affinity as ECD

August 21, 2025 9:46

Sydney-based independent agency Affinity has appointed award-winning creative Matt Batten as executive creative director.

Previously Five by Five Global’s ECD, Batten has a background in delivering creative and strategic work for “across integrated campaigns, digital and innovative tech, content, direct, CRM and experiential”.

“We recognised we needed a talent of Matt’s calibre to match our credentials in data, tech and effectiveness,” Affinity’s CEO Angela Smith said in a press release.

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Matthew Leong

Matthew is the editorial assistant at Mumbrella. He joined the company at the end of September 2023.