Mumbrellacast: Inside Hardie Grant’s Keep Left acquisition, OOH’s big week, and ex-Paramount owner talks Skydance and Trump
Join Hal Crawford, Tim Burrowes, Nathan Jolly and Abe Udy for a look at everything under Australia’s media and marketing umbrella.
Media and publishing group Hardie Grant has made a major investment in the communications space, acquiring PR agency Keep Left. We discuss if Hardie Grant made the right move, and what prompted Keep Left to sell after 23 years.
The country’s sole independent newswire, Australian Associated Press, has struck a deal with Google to feed its news into the Gemini app. Does the deal make sense?
Meanwhile, Ooh Media released its half-yearly results this week — and the numbers were strong. Tim spoke with the company’s outgoing CEO, Cathy O’Connor, earlier. Plus, Nathan shares how the out-of-home sector is performing according to the Outdoor Media Association’s latest research.
Earlier this month, Skydance’s US$8 billion purchase of Paramount made it one of the largest media deals of the century. Now, Paramount’s ex-owner Shari Redstone has revealed what she really thought of the process, and the controversial payment to Donald Trump.
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