Matt Farrugia joins GPY&R as digital director

Y&R Brands Melbourne has appointed Matt Farrugia as digital director. He joins the agency from Wunderman, where he was senior account director.

The announcement:

Matt Farrugia has been named Digital Director of Y&R Brands, Melbourne.

The new role extends his current position as senior account director at Wunderman to include GPY&R Melbourne where he will take over as digital director with responsibilities for Defence Force Recruiting and the agency’s growing digital operations.

GPY&R is currently recruiting for its digital division, with five new hires to be announced shortly, adding to the more than 25-strong Y&R team.

Y&R Brands CEO Russel Howcroft said that Farrugia would play a key role across the operations of both businesses.

“He has a proven track record in the digital space on FMCG, tourism, alcohol and retail clients, and will be a great asset to the team.”

Farrugia joined Wunderman mid 2010 from SapientNitro where as executive producer and head of digital he worked on the acclaimed ‘Best Job in the World’ campaign. He also worked at SBS leading numerous cross platform strategies and projects across the network’s news, drama, documentary and sport divisions.


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