Matt James to head expanded Nine creative division Powered

MattManaging director of media at Mi9 Matt James is to take the head of Nine’s expanded creative services division Powered.

James will move across to the parent company to take the role of group director, reporting directly to Nine group sales and marketing director Peter Wiltshire.

“We are delighted to welcome Matt James in the newly created role of Group Director of Powered, leading the powered team and delivering integrated client solutions across TV, digital and all Nine Entertainment Co. assets,” said Wiltshire.

Former head of the unit Michael Branagh will remain with the business and will continue to manage the production unit while James will be charged with building Powered’s digital division.

“We are expanding Powered to have more capability to have more capability inside the production capability under Michael Branagh and then given the opportunity to bring some more digital expertise into the business, we are promoting Matt James from Mi9 into the group director of Powered,” said Wiltshire.

James first joined the company from the UK in March 2012.

Mi9 Sales will be run by national sales director Emma-Jayne Owens who takes responsibility of the sales team following the promotion of James.


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