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Matt Rowley returns as IAB chair, amongst other board changes

Pedestrian Group CEO, Matt Rowley, has been appointed as chair of the Interactive Advertising Bureau (IAB) Australia Board, with Carsales commercial director of media (sales and customers solutions), Vanya Mariani, elected as deputy chair.

The board has also been joined by a number of new members, including Google’s head of YouTube, Caroline Oats, REA Group’s general manager of audience and marketing, Yahoo’s senior director of platforms for APAC, John McNerney, and Andrew Brain, who steps in to represent Seven West Media.

Rowley previously held the IAB chair role from 2019 to 2021

Rowley’s appointment marks his return to the IAB chair position, which he held from 2019 to 2021, before being succeeded by Nicole Bence. Bence stepped down from the board after departing Seven West Media, returning to Nova Entertainment as its chief commercial officer.

As chair, Rowley will work closely with IAB Australia CEO Gai Le Roy to oversee major changes and initiatives related to ratings, privacy, transparency and more, as detailed in IAB’s 2022 Annual Report.

Le Roy said: “2023 is shaping up as a milestone year for our industry and I’m delighted to have such a robust and representative Board to support our work. With more than 175 media, ad tech and marketing member organisations, IAB Australia is well placed to ensure we continue to support the digital advertising ecosystem.”

The new board appointments come after IAB and Ipsos yesterday announced that digital measurement platform Ipsos Iris would be launched in early March following a 12-month delay. Ipsos was appointed as IAB’s measurement data provider in late 2021, after 10 years with Nielsen.

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