Mattel Australia and BOUNCE Inc enter partnership for Thomas & Friends
Mattel Australia and BOUNCE Inc are working together to deliver retail competitions and in-venue activities for children, via a 12-month partnership for Thomas & Friends.
The announcement:
BOUNCE Inc and Mattel Australia have teamed up to ignite a spirit of friendship as part of an exciting brand partnership for Thomas & Friends, aimed at fostering human connection, self-expression, and the power of play.
Kicking off this month, the 12-month partnership will see the two iconic brands come together to host a series of retail competitions and engaging in-venue activities in miniBOUNCE zones across the country.
MiniBOUNCE, an active adventure-play space specifically designed for preschool kids, provides a safe and supervised space where children can discover the joys of freestyle movement. The venue’s features and equipment are tailored to promote playful exploration, helping little adrenaline hunters build confidence while having fun.
The partnership comes as BOUNCE continues its mission to offer fun, active-play experiences that help children develop a positive relationship with physical activity for life – a perfect alignment to Mattel’s goal of empowering the next generation through play, and Thomas & Friends’ aim of helping kids navigate life’s new experiences through friendship.
BOUNCE Inc co-founder and executive director Ant Morell, said the collaboration marks a significant milestone for the company as it expands on its commitment to fostering creativity, human connection, and active play for the smallest of bouncers.
“At BOUNCE, we’re passionate about providing fun experiences that promote a positive relationship with physical activity from an early age – that’s why miniBOUNCE has been designed to help kids from walking age up to six years to develop fundamental movement and social skills for an active life, in a fun environment,” Morell said.
“Partnering with Mattel aligns perfectly with our mission to empower children through play, while Thomas & Friends’ values of friendship and exploration resonate deeply with our own.
“Our miniBOUNCERS are at an age where they are just starting to form friendships and develop their coordination skills, so we’re excited for the opportunity to help them learn to navigate life’s new experiences while taking part in adventure-play that promotes healthy development.”
To celebrate the new pairing, BOUNCE will host exclusive launch events on Friday 9 August in miniBOUNCE zones nationwide. All parents will be treated with free New Road coffee by Allpress Espresso specialty coffee, while the first 50 miniBOUNCERS will receive a Thomas & Friends product to take home.
“With International Friendship Day just around the corner, there is no better time to introduce children to the joy of movement and social interaction in a safe, engaging environment,” Morell continued.
“Just as Thomas & Friends brings happiness to children everywhere, we’re looking forward to seeing the excitement that this collaboration will bring to children and their families.”
For more information on the new partnership, and to secure your tickets to the launch event, visit www.bounceinc.com.au/minibounce-zone.
Source: In The Making
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