Matterhorn teams with top financial analyst Julia Lee in new campaign for Bell Direct

Bell Direct Matterhorn 1Advertising agency Matterhorn has teamed with influential financial analyst Julia Lee in a new print and digital campaign for Bell Direct.

The campaign focuses on showcasing the functionality and advantages of using online brokerage tool Recognia through the use of time-lapse photography and light.

Inspired by Picasso’s famous ‘light drawing’ photographs, the campaign features top financial analyst Julia Lee explaining the values of Recognia, one of Bell Direct’s suite of research tools available to online brokers.

Matt Kemsley, founder of Matterhorn, said: “We know from our research that traders harbour a genuine fear of missing out on the latest moves within the market and Recognia, alongside Bell Direct’s other research tools, gives them a whole array of cutting-edge information and insights that allows them to make better informed decisions and investments.”Bell Direct Matterhorn 2

“We wanted to use Julia Lee to front the campaign because not only is she a well-known and well-respected analyst within the market, she also comes with the additional benefit of working for Bell Direct.’

Arnie Selvarajah, CEO of Bell Direct, said: ‘We have a reputation as being the provider of the best in-depth research in the market, this campaign is aimed at further reinforcing that fact and of course it also fits seamlessly into our overarching brand positioning of ‘Why be smart when you can be smarter.’


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