Matterhorn teams with top financial analyst Julia Lee in new campaign for Bell Direct

Advertising agency Matterhorn has teamed with influential financial analyst Julia Lee in a new print and digital campaign for Bell Direct.

The campaign focuses on showcasing the functionality and advantages of using online brokerage tool Recognia through the use of time-lapse photography and light.

Inspired by Picasso’s famous ‘light drawing’ photographs, the campaign features top financial analyst Julia Lee explaining the values of Recognia, one of Bell Direct’s suite of research tools available to online brokers.

Matt Kemsley, founder of Matterhorn, said: “We know from our research that traders harbour a genuine fear of missing out on the latest moves within the market and Recognia, alongside Bell Direct’s other research tools, gives them a whole array of cutting-edge information and insights that allows them to make better informed decisions and investments.”