Matthew McConaughey comes to Australia to launch Wild Turkey’s sustainable cabin, The Reserve

Matthew McConaughey has come to Australia to promote Wild Turkey’s off-the-grid cabin, The Reserve.

The cabin is made of sustainable materials, and includes a bed, kitchen, the ‘Longbrand Loo’ and a bespoke, hand-crafted bar with Wild Turkey’s Longbranch bourbon.


The cabin debuted in November at Bennelong Lawn, but has since been moved to the Central Coast of New South Wales for public bookings.

The cabin and promotion is part of a partnership with travel company Unyoked, and its founders Chris and Cameron Grant. The project was led by Eleven PR.

It all forms part of Wild Turkey’s With Thanks initiative which raises money for sustainability and conservation causes. A percentage of the proceeds from public stays in the cabin will be donated to the Foundation for National Parks & Wildlife. $1 from every bottle of McConaughey’s Wild Turkey Longbranch sold in November and December will be also donated to the foundation.

McConaughey said in a statement: “I’ve always been in awe of Australia’s natural beauty. My hope now is that The Reserve by Wild Turkey x Unyoked cabin will inspire Australians to reconnect with nature as an antidote to the frenetic pace of life. I’m also proud that the cabin will form part of the Australian Wild Turkey With Thanks initiative that will support people and organisations who demonstrate unwavering conviction to preserving and protecting Australia’s great wilderness and wildlife.”

The 60-second video will appear across social media and McConaughey also appeared in a series of stills for the campaign.

Nicole Stanners, Australia and New Zealand marketing director of Campari Group (which owns Wild Turkey), said: “Our local brand purpose for Wild Turkey is to encourage Australians to connect with themselves and the real outdoors, so we are passionate about working with people who have an unwavering commitment to protecting and preserving the wild. Through an organic and authentic partnership between our creative director Matthew McConaughey and Unyoked, we’ve been able to create an immersive physical wilderness experience for consumers that also gives back to the conservation community.”

Russ Tucker, executive creative director at Eleven, added: “We wanted to create a platform with purpose and meaning. Creatively partnering with Matthew McConaughey and Unyoked helped us build something real and meaningful. Encouraging more Australians to disconnect, in order to reconnect with the wild.”


Wild Turkey

Nicole Stanners – Marketing Director, ANZ
Mark Little – Group Marketing Manager, Dark Spirits
Kirsty Basman – Senior Brand Manager
Alun Dabner – Brand Manager
Cara Beh – Brand Manager

Creative & PR: Eleven Sydney

Production: Bolt

Cabin build: Unyoked

Matthew McConaughey as himself


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