Mattress supplier in Federal Court after claims of ‘unethical marketing practices’

Just days after mattress retailer Sleeping Duck took aim at competitor Emma Sleep for using deceptive marketing practices to draw customers, the ACCC has agreed, instituted proceedings in the Federal Court.

The consumer watchdog is alleging Emma Sleep used false and misleading representations in the advertising of its mattresses, bed frames, pillows and accessories.

It is alleged that Emma Sleep “misrepresented savings consumers could make by purchasing its products and that particular sales campaigns were limited in time, when this was not the case.”