Maven Dental Group appoints OMD Brisbane alongside Next & Co

OMD has today announced its appointment as media agency for Maven Dental Group following a closed review process.

Maven Dental is one of the largest dental support organisations in Australia, operating more than 100 general and specialist dental practices across the country. They form part of Abano Healthcare Group, the largest trans-Tasman dental group.

OMD Brisbane appointed by Maven Dental Group

OMD Brisbane will be responsible for all media strategy, planning and buying for Maven Dental Group, particularly focused on local area marketing strategies. The agency will also provide additional specialist services including, research, PR, events and activations, while working alongside Maven’s existing digital agency partner, Next & Co, for digital services.

Aimee Buchanan, CEO of OMD Australia, said: “We are thrilled to be working with the Maven Dental team across the breadth of OMD’s agency offering, particularly in helping the team evolve their local marketing strategies. We are looking forward to working alongside them to achieve their national business ambitions.”

Rob Swinton, managing director of OMD Brisbane, added: “We are so excited to welcome Maven Dental to the OMD family. Local area marketing strategies are pivotal to their business and we have the right team in place to deliver a holistic approach across their portfolio. This partnership is testament to our leading product and people offering in the Brisbane market.”

Maven Dental head of marketing, Scott Philipson, said: “OMD will bring a wealth of local area marketing knowledge, media support, patient research and expertise to assist Maven in our local patient strategy and planned growth in the coming years. We are very excited to be working with the OMD Brisbane team.”


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