Maven PR and The Atticism combine

April 23, 2025 10:08

PR agencies The Atticism and Maven PR have announced a strategic partnership which will see Sophie Muir, founder of Maven, take on managerial roles across both agencies.

Both agencies continue to operate independently, but with shared resources, team expansion, and a “deepened commitment” to delivering PR and brand development across international markets.

The Atticism has been operating in Australia for over 13 years, founded by Renae Smith, while Muir’s Maven PR was founded six years ago.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.