Max media love for Lynette Phillips
Dr Mumbo always likes to help celebrate a new media agency. And happily he’s not the only one.
So let’s join all the people who happen to share the same IP address who’ve been very supportive of the launch by former ACP bigwig Lynette Phillips of Max Media Lab. Curiously, they’ve only ever commented on Mumbrella on stories about Max Media Lab. Even more curiously, while some of this revolving cast claim to have known Phillips for years, others from the same IP address claim never to have met her. It must be a very big office.
And on odd office too, what with some of them working clientside, some of them being media old timers and others by the sounds of it working in magazines.
In our first story on Max Media Lab, those shared IPers have been:
- “Belinda”: “Congrats Lynette – sounds like a fantastic venture and I am sure it will a huge success”
- “Peter”: “Have missed your work at ACP so very much looking forward to seeing your high standards at your new venture – good luck”
- “Stilleto”: “Coming from a client perspective I feel there is a real gap in the market for a luxury fashion agency and having worked with Lynette for many years I look forward to her expertise and knowledge of publishing and I have no doubt it will be a huge success – good luck Lynette”
- “Suzy”: “Good luck Lynette – you have always had great vision and I wish you the best of luck”
- “Fasionista: “The luxury market is crying out for excellent service and content and Lynette’s reputation is impeccable. I have never met her personally but many colleagues have and speak highly of her work and my team will most certainly be briefing the agency on our next launch and I look forward to seeing the response”
- “David”: “The Fashion industry is seriously lacking in this kind of service so well done to Lynette for recognising the need and I look forward to seeing her company work with many brands in the future”
And this morning, the same supporters are back in business in a story about Max Media Lab’s business wins:
- “Sophie”: “Wow – big wins for a new agency. Congrats Maxmedialab”
- “Media guru”: “Finally an agency that understands beauty, fashion and luxury. Impressive client list too.”
- “Old timer”: “Just shows how powerful a niche agency with the right people on board can be. Refreshing to see such a cross media approach and I am sure we will see lots of other agencies starting up trying to copy the approach. Niche is the way forward in media targetting and service – well done maxmedialab. Looking forward to seeing your work”
- “Susan”: “Having worked with both Lynette and Rhian for many years I am not at all surprised about how well maxmedialab are doing. They are passionate, dedicated and understand media and whatever client objectives you give them. I have worked on the client side for over 15 years and have yet to find any client service and brand understanding as thorough as when I have worked with them and I very much forward to briefing and using maxmedialab next year when the new budget year arrives. Congratulations and looking forward to hearing about more great work. PS love the website and facebook updates!”
Oddly for this giant office, none of the commenters have supplied a corporate email address. A more cynical person would think that the gmail and hotmail addresses supplied are fictional. But Dr Mumbo is not that cynic.
There’s no mystery: The fashion and beauty industry really is this supportive.
Update:
Since posting this, “Michelle” has joined the party too: “Just gone to their website and they have Hermes and EBay too. A very swish site aswell. I think I want to go and work there now, any media planner jobs going maxmedialab :)”
You’ve gotta love a smiley face.
When will people learn that the eye of Dr. Mumbo sees everything? This is a shame, as Lynette Phillips is obviously highly regarded, but this sort of thing just adds a whiff of desperation to her business launch and could easily become the story. I’m sure all the commenters meant well, but misleading readers on an industry blog known to check IP addresses (and to love a good scandal) really is a schoolboy error.
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Curious now… is all the comments from an ACP IP address? Or a Max media lab one?
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Great to see an agency specialising in social media hasn’t read the first page of ”The A-Z of Social Media manual’. Oh dear.
A – Astroturfing
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thanks to this and campaigns like Louie the Fly’s recent fail, marketing heads are growing ever more disillusioned with social media ,,,while lagging the already entrenched cynicism of the marketing industry, the waning of its credibility in the minds of consumers is sure to follow
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It is all a bit trag’ isn’t it? Lisa, no offense, but they didn’t mean well – this an attempt at boosting PR to what is after all a very tiny new player in an over-crowded market…
Good luck to Lynette, but will be interesting to see how she goes without the Corporate Amex, Car, Expense Account, including clothes allowance etc, that were all a part of ‘old’ ACP.
M
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This article is really mean spirited.
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Are you really sure you want to stat pulling the thread of IP addresses on comments? I feel like the bulk of comments that appear on this site are usually negative comments from competitors, often negative purely for that reason. The fact that when the inverse of this occurs you have chosen to call them out on it seems a little sad, slow news day maybe?
Does it seem at all shocking that everyone at ACP probably reads this blog everyday?
So therefore when an article about one of their friends comes up maybe they just felt like offering some encouragement publicly?
Isn’t this the whole basis of most social media and community campaigns? How many agency run Facebook campaigns receive their first followers based on the friends and family of those involved in the campaign?
Yes we can all accept that fact that this is ultimately a very competitive and therefore unfriendly industry, but you don’t need to rub it in Mumbo!
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What’s wrong with Max Media staff posting phoney blogs ?
Everyone in the magazine industry knows that
the pictures are always air-brushed.
Nothing is ever what it appears.
Things like the truth are meant to be distended.
By the way, what is an IP address ?
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Hi Feel free… we do state in our privacy policy that where we feel somebody is attempting to mislead our readers we may make them aware of it. It’s not an ACP IP address, by the way.
Cheers,
Tim – Mumbrella
I love the ‘attempting to mislead our readers’ line. So many of your articles are just cut and pastes from press releases! Hardly cutting edge unbiased journalism!??! No slants or skews on them right?
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I know others will disagree, but personally i think its a bit of an abuse of power to reveal information about IP address.
sure, you are savvy to it but it doesn’t mean to say you have to expose it.
misleading your readers ? didn’t the NOTW use that angle
again, i feel mumbrella is off point in how a site like this should operate
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Wow another article about Lynette’s success. As I like to say, any publicity is good publiciity! She is such a moral citizen, I want to give her my first born … and my kidney one day.
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Oooh juicy!
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can someone tell me where astroturfing originated? ie – why is it called astroturfing
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@ not from maxmedia…….
Google
Astroturfing
Enter
Bingo
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Isn’t part of Mumbrella’s brief to shed light on how marketing and media operates – if so this article is well within it’s remit. Keep up the good work Mumbo.
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fraser, with the same effort and keystrokes you could have just answered the question for me
ps. what is a google?
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Geez this is a real low blow of an article!
How do we know Stephen with his ‘Keep up the good work Mumbo’ comment isn’t Tim himself? Unfortunately we don’t have the luxury of seeing the IP addresses. This should be a level playing field. Either all in or all out!!!!
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What I do find interesting is Max Media’s brand, image and client offering. A class act.
What I don’t find interesting is whether or not they have supported themselves by commenting on an online article. You are not giving your readers enough credit to make their own assumptions!
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Hi Leaf from your own book,
No, I’m not Stephen. He’s not posted 11 times claiming to be 11 different people. If he attempts to mislead people and does so, I’ll draw readers’ attention to it. There’s your level playing field.
Cheers,
Tim – Mumbrella
Mumbo keep up the good work and expose such devious behaviour. If it is indeed staff working for Max Media Lab commenting and supporting their boss, then why are they afraid of identifying themselves as such? I think it is actually two very bored individuals banging furiously away on a keyboard. Or, could it be Lynette herself? Surely not…
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Come on people! You only had to read their grandiose, over the top comments to see that they were false!
It didn’t need Mumbrella’s outing. It’s so damn obvious!!! Really sad too.
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I spend good money approaching the market in an honest and (sometimes) intelligent manner. I am delighted Mumbo has brought such a high-school effort to light. Personally, with Lynette’s reputation as a leader, I think this is the best own goal since Marcus Einfeld. Who is she to cut corners like that? Thanks for bringing it to my attention … its valid, its relevant and it is newsworthy. What happened to Integrity?
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Hey Tim – any chance all the people offended by this article come from the same IP?
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Does that mean that my comments were the only genuine ones in the original article – because I do in fact exist and I don’t work at Max Media Lab! Check my IP address.
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Awesome that this was picked up and shared. Tim – is it possible to block people from doing this? EG you can’t change your nickname 20 times in one day from that one address?
Sorry if that sounds dumb. I didn’t do very well in my HSC.
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Mean spirited, as usual.
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