Maximus challenges sports beverage pigeon hole in OOH and video campaign
Maximus wants Australians to do more in 2021, and is showing them what is possible when they drink the energy beverage in a new campaign.
Launching across out-of-home and online video, the campaign reinforced Maximus’ recent marketing efforts to position its product as more than just a sports beverage by depicting it in different scenes of life – although taken to the extreme.
The campaign, from Clemenger BBDO Sydney, follows Maximus tricking the friends of bad gamers into thinking they have suddenly upped their skills with the sports beverage in a social campaign.
