Maxmedialab wins Schwarzkopf Professional account
International hair-care brand Schwarzkopf Professional has appointed Maxmedialab as its media and communications agency in Australia.
“On behalf of Schwarzkopf Professional, we are extremely excited to announce our partnership with Maxmedialab, an agency powerhouse renowned for their distinguished work and key contacts within the beauty industry,” said Nathan Gorman, marketing and education director ANZ for Schwarzkopf Professional.
Lynette Phillips, CEO Maxmedialab
“We believe that together, our shared passion for hair will further strengthen and amplify our brand within the Australian market.”
Maxmedialab’s other clients include beauty and luxury lifestyle brand distributor Luxasia, GHD and Skoda Australia.
Lynette Phillips, CEO of Maxmedialab, said the agency was thrilled to be working with Schwartzkopf.
“As Schwarzkopf do, we believe in true partnerships, as this is when magic follows,” she said.
“We’re very much looking forward to working together with the team, to continue to innovate and take the brand to new heights in the Australian market.”
Schwarzkopf Professional is part of the global Henkel portfolio. Henkel is a German chemical and consumer goods company with with three main business units – adhesive technologies, beauty care and laundry and home care.
