Ferrero shifts account to PHD

Media agency PHD has won one of its biggest accounts since its rebranding from Total ten months ago.  

The agency has picked up the $10m+ Ferrero account which includes the Tic Tac, Kinder, Nutella and Ferrero Rocher brands. Spark PHD has also won the media account for Ferrero in New Zealand.

The Ferrero Australia media account – previously held by Maxus – comes on top of wins for PHD including Hewlett Packard, the Nine Network, and Fitness First since the agency opened its doors as PHD in November last year.

Ferroro marketing director Yannick Durand said the agency had offered “a frsh and innovative approach”. He added: “We appreciated the relationship we had with Maxu and wish the firm the best for the future.”

PHD managing partner Mark Holden said: “We are completely thrilled.”

Late last month Ferrero extended the number of its brands looked after by PR agency One Green Bean.


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