Maxus creates TV ads for client Gourmet Garden

Media agency Maxus has launched a content production department which has already created TV ads for client Gourmet Garden.

According to Maxus boss David Gaines, the TVC production came about as a consequence of gearing up to produce digital content rather than as part of a plan to move towards an old style full service agency model.  

He said: “About 12-18 months ago, we were often being asked to demonstrate how recommendations might look and feel as messaging to the web user.  Because in the majority of cases, large scale use of digital is a relatively new ingredient to the marketing mix, we often needed to show how a campaign manifests itself . It made the decision ‘safer’.

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