Maybe the monthly SMI numbers point to a TV problem, rather than a market problem

Tim Burrowes

October 4, 2023 8:45

Welcome to a midweek update from Unmade. Today: The advertising market may be (sort of) holding up, but television is not; and The Market Herald leads a downwards dip on The Unmade Index.

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Even The Matildas couldn’t dig TV out of its hole, but live content is still the only answer

Matildas mania | Pic: Tiffany Williams / Football Australia

Tim Burrowes writes:

August seems like such a long time ago.

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Tim Burrowes

Topics

Unmade Substack

1 COMMENTS

Dominic Pearman 4 Oct 23

Hi Tim,
Good article this morning. FYI, July SMI ended up being +2.5% due to late Digital bookings added. Each month the previous month tends to go up due to the late Digital bookings.