Mazda crafts a road using giant scissors in latest CX 5 ad

Mazda Australia is asking consumers to imagine a driving journey tailored specifically to their needs in a campaign aimed at showing how the new CX 5 offers a specially crafted ride for each individual.

The new ad sees the CX 5 travelling through a mountainside along a road which people are stitching together specifically for the car’s route.

Over-sized scissors and ropes which create the road the car travels on also appear in the ad, as well as a zebra to show the car has “advanced technology ready for the unexpected” and a kayak.

A voiceover says “Imagine a drive that feels like its crafted just for you.”

Che Proximity is the brand’s agency of record.


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.