Mazda crafts a road using giant scissors in latest CX 5 ad
Mazda Australia is asking consumers to imagine a driving journey tailored specifically to their needs in a campaign aimed at showing how the new CX 5 offers a specially crafted ride for each individual.
The new ad sees the CX 5 travelling through a mountainside along a road which people are stitching together specifically for the car’s route.
Over-sized scissors and ropes which create the road the car travels on also appear in the ad, as well as a zebra to show the car has “advanced technology ready for the unexpected” and a kayak.
A voiceover says “Imagine a drive that feels like its crafted just for you.”
I think the scissors in the ad are over sized. Life size scissors would be, well, normal size;)
Hi Confused,
You are right – they are giant scissors. I have amended this in the story.
Cheers,
Zoe
Zoe do you know the music fot this ad?
Very catchy ads! It’s all depends who are seeing the ads. Sometimes, exaggeration is needed like over-sized scissor with over-sized rolled of fabric can catch attention to potential buyer. Anyway, I like the ads. Second steps, the test drive and then I can add this car to one of my collection. Cheers! Happy Driving.
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The Mazda commercial is great! Just wondering where is was shot?
I’m not 100% certain, but it looks like NZ to me (specifically, the area near Mt Cook)
Same for me to fix a discussion. Some of us think it’s Iceland others think it’s Norway. Would love to know! Thanks.
At last a commercial that I can actually watch and catches my attention. When ads come on TV, I dive for the remote…every time! I detest commercials unless they are hilariously funny. Congratulations on creating a worthwhile ad that’s actually enjoyable to watch. Marg
Love to know exactly where it was shot. Awesome countryside.
Could you please tell me where the add was filmed, it looks like home, New Zealand
it is mckenzie country near wanaka
I have “fallen in love” with the woman in the front seat of the car….. oh my goodness. Who is she..??
Does anyone know the music they used?
Bravo on this car ad! I love this ad so much so I googled it instead of turning off. I am the classic ad hater. Especially car ads.. but this was so clever. Visually delivering the subject. Good job.
Love the Mazda cx-5 tv commercial.
The scenery is magnificent. Please tell me where this is filmed?