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Mazda crafts a road using giant scissors in latest CX 5 ad

Mazda Australia is asking consumers to imagine a driving journey tailored specifically to their needs in a campaign aimed at showing how the new CX 5 offers a specially crafted ride for each individual.

The new ad sees the CX 5 travelling through a mountainside along a road which people are stitching together specifically for the car’s route.

Over-sized scissors and ropes which create the road the car travels on also appear in the ad, as well as a zebra to show the car has “advanced technology ready for the unexpected” and a kayak.

A voiceover says “Imagine a drive that feels like its crafted just for you.”

Che Proximity is the brand’s agency of record.

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