Mazda crafts a road using giant scissors in latest CX 5 ad
Mazda Australia is asking consumers to imagine a driving journey tailored specifically to their needs in a campaign aimed at showing how the new CX 5 offers a specially crafted ride for each individual.
The new ad sees the CX 5 travelling through a mountainside along a road which people are stitching together specifically for the car’s route.
Over-sized scissors and ropes which create the road the car travels on also appear in the ad, as well as a zebra to show the car has “advanced technology ready for the unexpected” and a kayak.
A voiceover says “Imagine a drive that feels like its crafted just for you.”
https://youtu.be/7V5bBewJ5n0
Che Proximity is the brand’s agency of record.
I think the scissors in the ad are over sized. Life size scissors would be, well, normal size;)
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Hi Confused,
You are right – they are giant scissors. I have amended this in the story.
Cheers,
Zoe
Very catchy ads! It’s all depends who are seeing the ads. Sometimes, exaggeration is needed like over-sized scissor with over-sized rolled of fabric can catch attention to potential buyer. Anyway, I like the ads. Second steps, the test drive and then I can add this car to one of my collection. Cheers! Happy Driving.
-accident replacement vehicles
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The Mazda commercial is great! Just wondering where is was shot?
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Same for me to fix a discussion. Some of us think it’s Iceland others think it’s Norway. Would love to know! Thanks.
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I’m not 100% certain, but it looks like NZ to me (specifically, the area near Mt Cook)
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At last a commercial that I can actually watch and catches my attention. When ads come on TV, I dive for the remote…every time! I detest commercials unless they are hilariously funny. Congratulations on creating a worthwhile ad that’s actually enjoyable to watch. Marg
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Love to know exactly where it was shot. Awesome countryside.
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Could you please tell me where the add was filmed, it looks like home, New Zealand
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it is mckenzie country near wanaka
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I have “fallen in love” with the woman in the front seat of the car….. oh my goodness. Who is she..??
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Does anyone know the music they used?
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Zoe do you know the music fot this ad?
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Bravo on this car ad! I love this ad so much so I googled it instead of turning off. I am the classic ad hater. Especially car ads.. but this was so clever. Visually delivering the subject. Good job.
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Love the Mazda cx-5 tv commercial.
The scenery is magnificent. Please tell me where this is filmed?
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