Crisis management part of the new travel marketing mantra

April 6, 2017 2:42

Crisis management has moved from a peripheral issue for travel marketers to a daily requirement as they wrestle with everything from flight delays and cancellations to terrorist incidents and aviation disasters, the industry has been told.

Katherine O’Neill

Katherine O’Neill, head of marketing at Trafalgar, said crisis management had become an important measure of a business’ success in the modern age.

“You really see true brand strength when you see a brand that can manage a crisis well,” O’Neill told the Mumbrella Travel Marketing Summit.

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Simon Canning

Simon Canning was Mumbrella's marketing and advertising editor from 2015-2017. In a career spanning journalism and communications over more than 30 years Simon has become one of Australia’s most respected analysts and commentators on the advertising, marketing and media industries. A regular commentator on radio and TV, Simon has also worked in media in the US and UK .

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