Mazda drives into Martin Place Retail precinct with new ‘Zoom Zoom’ campaign
Mazda has taken over oOh!media’s signage at the newly launched Martin Place Retail precinct with its refreshed ‘Zoom Zoom’ campaign.
As the flagship activation of a broader national rollout, Mazda’s refreshed Zoom Zoom campaign takes over oOh!’s 10 digital screens, across large and small formats at the precinct.
Mazda’s media agency, OMD, strategically placed the brand at touch-points to “maximise impact across multiple environments.”
Alastair Doak, director marketing of Mazda Australia said: “Martin Place Retail introduces our refreshed ‘Zoom Zoom’ proposition on a big unmissable canvas.
“Situated at the heart of Sydney’s commuter journey, it’s high-dwell environment allows us to connect with a key audience with impact, aligning with our long-term brand strategy.”
Chris Freel, group director sales, oOh! added: “As someone who has always been a fan of the original ‘Zoom Zoom’ concept, and as a proud Mazda driver, it’s exciting to see the campaign make such a strong return.
“Mazda’s takeover of Martin Place, combined with the scale of our network, is creating an unmissable presence. It’s a perfect example of how oOh! drives brand fame.”
Sharon Cookson, managing partner OMD Melbourne, said: “The new Martin Place Retail space is like no other. It captures the bustling energy of Sydney in a premium quality precinct which is a great strategic fit with the Mazda brand and an ideal platform to launch the new ‘Zoom Zoom’ brand campaign developed by CHEP.
“It’s a powerful combination of impact and dwell time that’ll ensure creative memorability.”
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