Mazda launches car ad without a car in it
Mazda has launched a teaser campaign for its new CX-5 that features a digitally created cheetah running around city streets, without revealing what the car itself looks like.
The ad was shot in Brisbane by 1Mazda@ClemengerHarvie, but the CGI workwas done by The Moving Picture Company in New York.
The campaign will run on TV, print, digital and outdoor.
really?
Subheading: Clients and car-dealers nationwide suffer heart palpitations as a result.
As a teaser its perfectly fine. But the v/o delivery is just wrong. Pity.
Smoke and mirrors with no seat belt. I suppose its novel, let see if it works
So the new Mazda is going to zoom zoom over pedestrian crossings in parking lots, just missing pedestrians, and likewise on pavements?
Hate that VO!
Great production values.
Teaser is a good idea.
I think it’s great! made me watch about 20 times looking for mistakes.
Pity the voice is so uuuugh..
I thought the animal was a Jaguar like my car…
haw haw
aside from the ‘suspense’….very clever way around the govt’s regs preventing a key feature of a car (zippy/speedy) being communicated. Pretty sure they can’t show a car going quicky (ie. 30km/h) #nannysate #litigation