Mazda launches car ad without a car in it
Mazda has launched a teaser campaign for its new CX-5 that features a digitally created cheetah running around city streets, without revealing what the car itself looks like.
The ad was shot in Brisbane by 1Mazda@ClemengerHarvie, but the CGI workwas done by The Moving Picture Company in New York.
The campaign will run on TV, print, digital and outdoor.
Credits:
Creative Agency: 1MAZDA@ClemengerHarvie – CD Stephen Fisher; Executive Director, Martin Griffin; GAD, Chris Ivanov; AD, Jaime Morgan
Production: Zoom Film & TV – directed by Mark Toia
CGI: The Moving Picture Company (NYC)
Augmented Reality Technology: Aurasma
really?
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Subheading: Clients and car-dealers nationwide suffer heart palpitations as a result.
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As a teaser its perfectly fine. But the v/o delivery is just wrong. Pity.
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Smoke and mirrors with no seat belt. I suppose its novel, let see if it works
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So the new Mazda is going to zoom zoom over pedestrian crossings in parking lots, just missing pedestrians, and likewise on pavements?
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Hate that VO!
Great production values.
Teaser is a good idea.
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I think it’s great! made me watch about 20 times looking for mistakes.
Pity the voice is so uuuugh..
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I thought the animal was a Jaguar like my car…
haw haw
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aside from the ‘suspense’….very clever way around the govt’s regs preventing a key feature of a car (zippy/speedy) being communicated. Pretty sure they can’t show a car going quicky (ie. 30km/h) #nannysate #litigation
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