M&C Saatchi adds two more Lions to Cannes haul for Clever Buoy

M&C Saatchi Sydney has taken home one of only five Cannes Titanium Lion awarded for Optus’ Clever Buoy, after also picking up an Innovation Lion for the same campaign.

Saatchi & Saatchi Sydney were also recognised in the Innovation category, taking home a Lion for its Penny the Pirate – Storybook and App with Integrated Children’s Eye Screening campaign.

Meanwhile in the Film Lions category, Australia picked up two Bronze Lions, with DDB Melbourne and Revolver/Will O’Royke Sydney nabbing an award for Devondale Takeover while McCann Meblurne and Airbag Melbourne were recognised for their Tigerair Infrequent Flyer campaign.

In the Craft category, Exit Films Melbourne took home a Silver Lion for Samsung’s Everyday Is Day One campaign in conjunction with 72andSunnny Amesterdam and Smuggler London.

Finch Sydney won a Bronze Lion for Foodstuffs NZ Dreaming of Yams work, with the production house also taking home a Bronze Lion for Volkswagen’s The People’s Film in conjunction with Colenso BBDO.

In the Branded Content and Entertainment category Traffik Sydney nabbed a Silver Lion for Samsung Australia’s Samsung Sideliner, while DDB Group Melbourne picked up a Bronze Lion for PZ Cussons’ Radiant Return.

Leo Burnett Sydney picked up Australia’s only Gold Lion in the Creative Data category, taking home the award for its Run That Town work for the Australia Bureau of Statistics.

GPY&R Brisbane and Melbourne grabbed a Bronze Lion in the same category for Melanoma Patients Australia’s Melanoma Likes Me campaign.


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