McDonald’s takes ‘made to order’ Create Your Taste on the road with pop-up restaurant

McDonald’s is taking its “made to order” Create Your Taste on the road in an experiential campaign designed to get more people trying food from their new Create Your Taste Range.

The activation, created by Multi Channel Network (MCN) in partnership with OMD Fuse, sees McDonald’s create a pop-up restaurant in a shipping container branded with the Create Your Taste branding to tour the country, attending a range of high profile events.

The activation kicked off today at the Oz Comic-Con Pop Culture event at the Melbourne Convention Centre.

MCN Multiply Activations Group manager Kelly Carey said in a statement: “MCN is breaking new ground to create one-on-one interactions with consumers, within environments they are incredibly passionate about. It is very innovative for a media owner to be able to deliver such a unique execution in-house and MCN is thrilled to be leading this part of the Create Your Taste campaign.