M&C Saatchi Australia has appointed Jaimes Leggett from Ogilvy UK to lead the agency as chief executive.
Leggett will not replace ‘the two Toms’, worldwide chairman Tom Dery and regional creative director Tom McFarlane who said: “We’re not going anywhere.”
Leggett will run the agency of 400 staff in two offices, which counts CommBank, David Jones, Dick Smith, Google, News Limited and Optus as clients.
“Jaimes is a proven leader, problem solver and generator of new business. His experience in dealing with global ideas and digital businesses has equipped him well to lead our group into the future,” said Dery in a media statement.
“Most importantly he recognises the value of ideas. And, aside from everything else, Jaimes is a great guy who’s personality will endear him to our staff and our clients.”
During his tenure at Ogilvy, the agency successfully pitched for Philips, SC Johnson, Kronenbourg, Expedia, Motorola, Grant Thornton, BP Solar, TK Maxx and Europcar.
He was also Ogilvy Advertising’s global head of digital. He joined Ogilvy in 2010 from digital agency Grand Union. Before that, he worked at LBi London.
Leggett began his career as an account director at digital agency Netbyte before moving to a similar role at New Zealand ad agency Urlwin, McDonald & Clients.
Leggett said the role was “a world class opportunity to work with some of the great talents in the industry (on both the client and agency side). What’s more it’s in my part of the world. It’s an ideal scenario really.”