M&C Saatchi Group closes retail division 1440
M&C Saatchi Group has closed its retail advertising and design agency 1440, Mumbrella can reveal.
1440’s closure comes just one month after the group merged its sponsorship and experiential business, M&C Saatchi Sport and Entertainment, with its consumer PR business Hidden Characters.
M&C Saatchi Group is closing its retail division 1440
A spokesperson from M&C Saatchi Group told Mumbrella: “Three years ago, we saw an opportunity for 1440, a retail division of the M&C Saatchi Group. However, increasingly, we found the two agencies working alongside each other and it didn’t make sense to have two brands in the market.
“The team and the clients of 1440 remain within the group.”
The retail agency’s clients included Lexus, Commonwealth Bank, Woolworths, Sydney Airport, The Athlete’s Foot, BWS, Freedom, Wotif and Barbeques Galore.
1440 was co-founded by Howard Spreadbury in 2014 after he departed DDB’s retail division DDB Shop.
In January, 1440’s client services director Paul Coles exited the business to join BMF as its general manager of the Aldi account.
Last year the advertising agency made a move in the media space by buying media agency Bohemia.
In October, M&C Saatchi then appointed BMF’s ECD Cam Blackley to the role of chief creative officer, replacing Michael Canning.
One month ago, the company’s general manager, Mim Haysom, departed the business to join Suncorp as its executive general manager of brand and marketing.
M&C Saatchi is yet to replace Haysom.
Meanwhile, in March Optus dropped M&C Saatchi from its full-time roster, but engaged M&C Saatchi Sport and Entertainment to work on “bespoke projects”.
M&C Saatchi’s clients include Amnesty International, Commonwealth Bank, Freedom, Google and Woolworths.
Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.
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When the going gets tough we get going……..
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What do you do when M&C have lost most of their clients? Close down the group companies and take theirs… genius.
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