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‘All memories are hair related’, says star of Schwarzkopf campaign before falling off cliff

A new Schwarzkopf campaign features a woman reflecting on the highs and lows of her life before falling off a cliff face into the ocean.

As TV host Carissa Walford recalls life’s key milestones, including getting drunk, falling in love, funerals and relationship breakdowns, she realises “all my memories are hair related”.

Walford concludes “the universe has my back”, and then willingly falls backwards off the cliff and into the ocean below. Her key moments flash before her eyes, before she ultimately swims away.

Walford, who is also the face of Schwarzkopf, posted the spot on Instagram announcing that she would also be the face of the brand this year.

The ad was directed by Luke Farquhar and produced by Madeleine Hungerford Pike.

Walford served as executive producer for the commercial.

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