M&C Saatchi launches new brand for ANZ

M&C Saatchi Melbourne has launched a new brand campaign for ANZ bank 18 months in the making.

The work, which involved creative digital agency Clear and Re, M&C Saatchi’s brand design team, includes a new brand identity for the bank complete with a new logo and tagline “we live in your world.”

Last night saw the launch of the brand’s TVC which will be aired on free-to-air and pay TV and will be coupled with radio and outdoor campaigns.


Agency: Tom McFarlane – Regional Creative Director, Steve Crawford – Creative Director, Murray Bransgrove – Head of Art, Doogie Chapman – Senior Writer, Ben Keenan – Connor Beaver Creative Team, Karen Muxworthy – TV Producer, Jo Rozario – Regional Director ANZ, Kimberley Milburn – Group Account Director.

Media: Mitchell Communications – Stephen Fagan – Group Account Director, Michael Lamber – Account Director

Editor: Stewart Reeves. Guillotine

Post production: Fuel VFX

Director: Christopher Riggert, Radical Media

Production Company Producer: Julianne Shelton

Music Production: Mark Rivett/Haydn Walker – Song Zu, Sydney


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